Responsibilities

• Lead and coach a team of digital technologists
• Partner closely with the paid media team to ensure digital support systems are working to help grow the business
• Expert in digital acquisition technologies that support ad operations, trafficking digital marketing campaigns, tracking paid media performance
• Expert in email & SMS acquisition strategies and systems
• Experience with paid media landing pages and optimizations
• Challenge team focused on A/B testing structures in our paid media and develop learning agendas with the paid media tactic owners
• Manage the testing and evaluation of existing technology integrations to ensure data quality and usefulness
• Prepare and deliver presentations to stakeholders and senior leadership regarding project updates and results
• Supports the roll-out of new and updated marketing capabilities across tactics with a strong ability to manage stakeholder expectations and timelines
• Support Refinement of our Media Mix Model (MMM) & Multi-touch Attribution (MTA) systems for paid media performance measurement

Requirements

• Bachelor’s degree in a relevant course of study preferred
• 10+ years experience with Marketing Technology in a B2C context, with a preference given to experience with Adobe Analytics, Invoca, LiveRamp, Tag Managers (Adobe Tag Manager), Triple Whale. Equally comfortable discussing requirements and proposals with technical and non-technical personnel
• Experience with marketing tools that support online/ Digital campaigns in areas such as campaign management, attribution measurement, data management platforms, and behavior analytics
• Ability to articulate complex ideas in a way that is simply understood and facilitates decision making
• Experience in media and ad operations
• Visa sponsorship not available for this role

Preferred

• Knowledge of the retail wireless industry is a plus

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.