Head of Marketing Data, Decisioning & Delivery Platforms at PNC Financial Services Group | Pittsburgh, PA | $50K/yr – $326K/yr

Head of Marketing Data, Decisioning & Delivery Platforms

Pittsburgh, PA (On-site)

$50K/yr – $326K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross functional digital strategy and rollout at scale by aligning product, technology, data, and marketing to improve digital experiences and governance.

Cross functional strategy ownership across segments with executive sponsorship and delivery accountability.
Lead digital teams, budget, and roadmap governance to meet strategic goals.
Stakeholder alignment across Product, Tech, Analytics, Marketing, and vendors with risk and audit considerations.

Job Description

Defines complex, cross-functional digital strategies across business segments to optimize digital experience, leveraging design thinking and other best practices by leading Digital teams.
Defines the strategy related to digital experiences for applicable business segments or product groups. May Participate in the marketplace to influence digital experience trends.
Leads digital teams. Sponsors potential digital experience projects for feasibility and value. Presents initiatives and policy changes to gain executive buy-in. Manages progress to ensure initiatives are completed on time, within budget and meet strategic goals.
Serves as senior point of escalation and ensures successful outcomes from key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders (including key vendors) throughout the experience lifecycle. As part of the first line of defense, supports determination of risk appetite and limits. Owns business response to audit and regulatory finding. May participate in client facing activities.
Structures, allocates resources and manages Digital teams. Motivates and develops the performance of the product development management team and key contributors. Development planning.