Responsibilities

• Run point on public relations and earned media, working hand-in-glove with cities and agency partners to drive coverage in trade, local, and national outlets, including press conferences you produce end to end.
• Architect the go-to-market for our new sensor launch from a blank page. No playbook exists yet; you're writing it.
• Own content strategy and execution across web, social, and email, and implement our brand strategy so voice, visual identity, and messaging stay consistent for two audiences: municipal buyers and venture capital investors.
• Build the thought leadership programs that establish category ownership in infrastructure intelligence, and bring on and manage freelancers and agencies as needed (scope, budget, deliverables).
• Own marketing strategy, budget planning, and reporting: track spend and measure impact across every program.

Requirements

• 5-10 years in B2B marketing, with a track record of building programs that support sales-led growth alongside Sales
• Strong content creation: you translate complex technology into clear, compelling narratives, and know how to work a community (think: the Utah DOT crowd) to build real authority
• Customer obsession: you know who we're talking to and what makes them act
• PR and agency management with demonstrable earned-media results
• Comfortable operating lean: set strategy, roll up your sleeves, and execute across multiple workstreams at once
• Fluent with the stack: conversational automation tools in the ManyChat mold (DM flows that keep leads warm), plus HubSpot and PostHog for the data side
• Strong people and project management, with the ability to prioritize in a fast-moving startup
• Can tap a network of creatives on demand (camera people, art directors, motion designers) and get great work out of them ad hoc

Preferred

• An instinct for what makes something go viral: you're comfortable in front of the camera and behind it, and you know how to build a following on X, LinkedIn, and Instagram
• When a moment calls for it, you don't need a full crew to capture it well. If that's not you, you'll hire someone who is

Benefits

• Comprehensive health, dental, and vision coverage
• 401(k) with immediate vesting
• Generous PTO, paid parental leave, and flexible work options
• Annual professional development stipend
• Team events, referral bonuses, and a collaborative, growth-focused culture