Head of Marketing Communications

Fayetteville, NC (On-site)

$120K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Lead Fayetteville's City-wide marketing and communications as Director of Marketing and Communications, shaping strategy, brand, and crisis communications.

  • Own development and execution of city-wide communications and marketing plan and brand management.
  • Coordinate messaging across social, digital, and broadcast platforms and guide media relations.
  • Lead internal communications, staff supervision, and department budget management during emergencies.

Job Description

Responsibilities

  • Develop and implement the City’s strategic communications and marketing plan.
  • Manage and promote the City brand.
  • Lead consistent messaging across social media, digital, and broadcast platforms.
  • Manage media relations and prepare City leadership for interviews and public engagement.
  • Oversee publications, marketing materials, and presentations.
  • Manage the government access channel and televised Council meetings.
  • Lead internal communications initiatives; supervise communications staff.
  • Manage the department budget and resources.
  • Coordinate communications during emergencies or disaster situations.
  • Build relationships with City departments, community organizations, and media outlets.

Requirements

  • Bachelor’s degree in public administration, marketing, communications, public relations, journalism, or a related field.
  • Seven years of progressively responsible experience in public communications, public information, public relations, journalism, or related work, including experience managing communications programs.
  • Minimum of five years of supervisory experience.

Preferred

  • A master’s degree in a related field is preferred.

Benefits

  • Excellent benefit package.
  • The City of Fayetteville is committed to compliance with the Americans with Disabilities Act and is an Equal Opportunity Employer.
  • Diversity and inclusion are critical to their success.
City of Fayetteville, North Carolina logo

City of Fayetteville, North Carolina

The City of Fayetteville is ‘Can Do’ Carolina, a community with a central location in both the Carolinas and the East Coast, that is home to over three hundred thousand people and includes Fort Bragg— the largest U.S. military installation in the world. Fayetteville is the 6th largest city in North Carolina. Many in our community are deeply rooted in the local tradition of getting things done through hard work, determination, service and generosity. Others from across the country and the world have joined this tradition, and together we are building the next great region of the Carolinas. We count on our military connection, engaged citizens, diverse economy, excellent arts scene, and three outstanding area colleges — to help us move towards that future. With a thriving downtown, state-of-the-art baseball stadium and new development throughout the City, there’s no end to what we can do.

Fayetteville, North Carolina, USA
691 employees (12 in marketing)

Traffic Signals

Monthly Visitors
53.1K
Traffic Source Mix
Search
49.9%
Direct
40.7%
Referral
5.5%
Social
1.2%
Paid
2.5%

Headcount Trend

Current headcount: ~691

Marketing Team

Marketing Team Size
12 (2% of company)
Median Career Experience
2 years
Median Tenure
1.5 years

Recent News