Responsibilities

• Develop and execute a unified marketing strategy aligned with company growth objectives across all business lines
• Build and manage the annual marketing budget, ensuring efficient allocation of resources and strong ROI
• Establish KPIs and reporting frameworks to measure performance and optimize campaigns
• Create and manage a comprehensive marketing calendar across auctions, retail, marketplace, and services
• Develop tailored marketing plans for: Auctions: Drive consignments and bidder participation across global sales; Retail Galleries: Increase foot traffic, purchases, and walk-in consignments; Stack’s Marketplace: Acquire and retain buyers and sellers; Services: Promote Vault, Collectibles Market Qualified (CMQ), and Coins in Motion; Apex Streams (Whatnot): Scale live social commerce presence and customer engagement
• Oversee execution across a diverse set of marketing channels: Print advertising in trade publications; SEO and organic search growth; SEM and paid acquisition campaigns; AI-driven optimization and emerging marketing technologies; Digital marketing (email, social, display, affiliate); Broadcast opportunities including radio and television
• Build, lead, and mentor a high-performing marketing team across disciplines; Manage external agencies and vendors (creative, media buying, PR, SEO, etc.); Foster a culture of accountability, creativity, and continuous improvement
• Coordinate closely with auction, gallery, marketplace, and operations teams to align marketing initiatives; Partner with numismatic specialists and business leaders to bring products and stories to market effectively; Collaborate with Gold.com affiliated companies to share best practices, leverage synergies, and optimize group-wide performance

Requirements

• 10+ years of marketing leadership experience, ideally within collectibles, luxury goods, marketplaces, or e-commerce
• Proven track record of driving revenue growth through multi-channel marketing strategies
• Experience managing significant marketing budgets with strong analytical and ROI focus
• Deep understanding of both traditional and digital marketing channels
• Strong leadership, communication, and project management skills
• Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving environment

Preferred

• Experience with marketplace platforms and/or social commerce (e.g., Whatnot, eBay Live) preferred

Benefits

• Health, vision, dental, and life insurance
• 401(k) with company match
• Paid vacation & holidays
• Flexible spending account
• Employee Assistance Program