Head of Marketing at Blum, Inc | Stanley, NC

Head of Marketing

Stanley, NC (Unknown)

Salary Not AvailableSenior Level7+ years exp

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive company-wide marketing strategy and multi-channel demand generation to align with business goals.

Own development of integrated marketing plans and capture market opportunities.
Must-have: 7+ years of marketing leadership with strategy, planning, and execution.
Standout: Cross-functional influence across product, sales, and partnerships.

Support the development of company-wide strategies, annual plans, and organizational priorities.
Translate the company’s vision and strategic direction into actionable marketing strategies.
Ensure that real market needs, customer insights, and competitive signals are clearly reflected in global and regional company initiatives.
Identify market trends, growth opportunities, and competitive insights that inform broader business decisions.
Collaborate across departments (Business Development/product management, Sales Operations, Sales, Finance, and Distribution) to ensure full alignment between marketing activities and company goals.
Contribute to cross-functional initiatives that influence product development, customer experience, and market expansion.
Define and evolve the company’s brand strategy and market positioning.
Develop integrated, multi-channel marketing plans that drive growth and support market differentiation.
Lead the creation and execution of demand generation, digital marketing, events, PR, and content strategies.
Support channel partners running joint campaigns, co-branding, etc.

Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
7+ years of marketing experience with ownership of strategy, planning, and execution.
Demonstrated success building and running integrated marketing programs.
Strong analytical skills with the ability to turn insights into strategic actions.
Excellent communication and relationship-building skills.
Skilled in brand building, storytelling, and market positioning.
Comfortable working cross-functionally and driving alignment without formal senior leadership authority.
Strong organizational and project management skills.

Blum USA believes in offering their employees an excellent benefits package that includes:
Salaried position
Possible bonus opportunities
Health (Medical and Dental)
401(k) with employer matching
Flexible Spending plans to cover eligible out of pocket health, dental and vision expenses
Competitive PTO Package
Term life insurance equal to annual salary at no cost to employee