MrBeast Contract Jobs

Head of Marketing, Beast Games

Greenville, NC (Hybrid)

Salary Not AvailableSenior Level10+ years expContract

Posted 3 months ago

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Job Summary

Drive global Beast Games marketing for a senior creator-led franchise, owning end-to-end campaigns and cross-platform activation.

  • Own and execute cross-channel campaigns across social, streaming, and experiential for Beast Games.
  • Must-have: 10+ years in entertainment marketing with hands-on, owner-level campaign execution.
  • Standout: Proven ability to turn launches into global cultural events with data-driven storytelling.

Job Description

Responsibilities
  • Personally architect and execute global marketing campaigns across social, streaming, retail, and experiential channels
  • Design non-linear marketing ecosystems—stunts, viral loops, gamified audience engagement, retail tie-ins—where every touchpoint feeds the next
  • Turn Beast Games franchise launches into global cultural events using IRL activations, digital Easter eggs, and influencer-led participation that makes audiences feel like competitors, not viewers
  • Apply a clinical understanding of viewer retention mechanics—knowing why a 10-second hook works on YouTube but may fail on Prime Video, and how to bridge that gap across a multi-week streaming rollout
  • Rapidly produce and iterate marketing assets aligned with cultural trends and platform dynamics—at algorithm speed, not Hollywood speed
  • Build lightweight systems and playbooks that scale output without creating founder bottlenecks or requiring approval on every asset
  • Operate as a bridge between creator vision and enterprise stakeholders—defending a social-first, chaos-embracing campaign to risk-averse executives without losing the creative integrity that makes MrBeast work
  • Lead crisis response and real-time narrative control during high-visibility moments with a war room mentality and high emotional intelligence
  • Drive integration of Beast Games IP into commerce, partnerships, gaming, licensed merchandise, and cross-platform experiences
  • Challenge ideas with data and conviction—kill initiatives with high vanity metrics and low business impact
Requirements
  • 10+ years in entertainment, media, or consumer marketing with hands-on, owner-level campaign execution
  • Proven track record executing high-impact, viral, or culturally significant campaigns—not just overseeing them
  • Deep expertise in social platforms, content dynamics, and audience retention mechanics across streaming and short-form
  • Strong analytical capability to connect creative decisions to measurable business outcomes
  • Demonstrated ability to operate independently in fast-paced, ambiguous environments where the playbook doesn’t exist yet
  • High emotional intelligence and thick skin—this role involves intense public scrutiny and close proximity to a creator at global scale
Preferred
  • Experience with global streaming launches or major entertainment IP rollouts
  • Background in creator-led or influencer-driven businesses where the founder is the brand
  • Experience with gamified marketing, community-driven growth loops, or participatory audience mechanics
  • Familiarity with IP monetization, licensing, retail integrations, or cross-platform franchise management