Head of Marketing

San Francisco, CA (Hybrid)

$180K/yr – $250K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own brand narratives and integrated product marketing across broker and lender channels, with a clear ownership of launches, partnerships, and demand programs.

Brand & Positioning: Translate features into buyer-friendly stories for independent loan officers and wholesale lenders; own ARIVE’s voice and thought leadership.
Community & Partnerships: Grow broker communities and industry partnerships to drive advocacy and referrals; lead events and association relations.
Demand Gen & ABM: Lead multi-channel ABM and demand generation with a unified plan and attribution to lift broker adoption and pipeline.

Job Description

Own brand narrative, product marketing launches, and community-driven growth across brokers and wholesale lenders with a CAC/LTV mindset and executive reporting.

Brand, Product Marketing & Positioning: Translate complex features into high-value narratives for independent loan officers and wholesale lenders; own brand voice, visuals, and thought leadership.
Community & Partner Marketing: Deepen broker community and industry partnerships to drive advocacy, referrals, and brand loyalty; steward hosted events and association relationships.
Marketing Strategy & Planning: Define the marketing roadmap and unified annual plan for brokers and lenders with pipeline, CAC/LTV, ICPs, and Sales alignment.
ABM, Demand Generation & Customer Marketing: Build tiered ABM for named accounts, multi-channel demand gen, and end-to-end campaign optimization with attribution.
Team Leadership, Budget & Executive Reporting: Mentor the team, manage CAC/LTV-centric budget, and report marketing performance to the CEO and executives.

ARIVE

Stuff for brokers is broken. We’ve fixed it. Are you ready to ARIVE?WHO WE AREARIVE was founded in 2018 in order to support mortgage brokers with up-to-the-minute technology, putting the machine in service of the human instead of the other way around.WHO WE SERVEAs an independent mortgage broker, you need technology that gives you the tools to succeed, then gets out of your way so you can what you do best — serve your borrowers. That’s why ARIVE was meticulously constructed. We’ve done all the work on the back end to make it easy on the front.WHAT WE DOManage leads. Lock rates. Serve your borrowers. All within a comprehensive mortgage ecosystem like nothing else out there: CRM, POS, LOS, Registration — and a first of its kind Lender Marketplace where brokers can compare products and rates from multiple lenders at a glance.ARIVE. We get you there. And we’re just getting started.WEBSITEARIVE.comARIVE is a wholly owned subsidiary of Wizni, Inc.

Founded in 2018

San Ramon, California, USA

113 employees (6 in marketing)

arive.com