Head of Marketing

Allentown, PA (Remote)

$150K/yr – $180K/yrSenior Level8+ years expSalaried Ft

Posted 2 months ago

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Job Summary

Own the full B2B marketing agenda for a targeted broker-carrier market, shaping positioning, demand, and events while building ABM, content, and thought leadership to drive credible growth.

  • Define market positioning and language across ABM and demand programs.
  • Lead end-to-end demand generation, content for buyer audiences, and industry events with sales alignment.
  • Build and manage ABM programs, account prioritization, and partner with client success on strategic events.

Job Description

Own the full B2B marketing agenda for a targeted broker-carrier market, shaping positioning, demand, and events while building ABM, content, and thought leadership to drive credible growth.

  • Define market positioning and language across ABM and demand programs.
  • Lead end-to-end demand generation, content for buyer audiences, and industry events with sales alignment.
  • Build and manage ABM programs, account prioritization, and partner with client success on strategic events.
Andesa logo

Andesa

4.0 Glassdoor

Andesa is a leading, employee-owned provider of policy lifecycle solutions for the life insurance and annuities industry that offers modern cloud-based systems for transaction management and recordkeeping. Through flexible end-to-end lifecycle management solutions, private cloud technology, and decades of market and product expertise, we help carriers, brokers, key stakeholders, and participants pursue strategic sales opportunities and successfully navigate market change. Follow us on Twitter @AndesaServicesAndesa began as a pioneer in the field of COLI/BOLI policy administration. Today, more than 30 years later, we partner with numerous insurance companies, including seven of the top 13 life and annuity carriers and several top distributors. We offer a suite of services through software-as-a-service (SaaS) and business process outsourcing (BPO) models using streamlined, secure cloud technology — all backed by decades of proven, practical expertise in the industry.Andesa’s highly experienced team of U.S.-based professionals is made up of devoted client advocates who help industry leaders save time, reduce risk and tap unrealized value.Andesa serves the most discerning carriers and producers. We offer hosted administration and illustration services for any type of product or block. Whatever your need – from fully integrated plan administration tools to administrative support for even the most complex plan and product offerings – Andesa has a solution.

Founded in 1983
Allentown, Pennsylvania, USA
162 employees
74% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
28.5%
Direct
47.1%
Referral
6%
Social
16.8%
Paid
1.5%

Headcount Trend

Current headcount: ~162