Responsibilities

• Design and evolve marketing attribution models aligned to pipeline and revenue impact.
• Establish a unified measurement framework across paid, organic, ABM, events, and lifecycle.
• Quantify marketing’s contribution to sourced and influenced pipeline.
• Partner with Sales Ops and RevOps to ensure alignment across the funnel.
• Define standardized KPIs across integrated campaigns and channels.
• Develop reporting frameworks that go beyond MQLs to pipeline and revenue efficiency.
• Analyze channel mix performance and recommend budget optimization.
• Support holistic search strategy by evaluating blended paid + organic performance.
• Develop account-level performance dashboards for ABM.
• Measure engagement depth, buying group influence, and deal acceleration impact.

Requirements

• 10+ years in marketing analytics, revenue analytics, or growth analytics in B2B environments.
• Experience supporting demand generation, ABM, and paid media.
• Deep expertise in attribution modeling and funnel analysis.
• Experience managing analytics or BI teams.
• Strong experience with CRM and marketing automation platforms.
• Familiarity with SEO/SEM performance frameworks and multi-channel measurement.
• Advanced SQL and data analysis skills.
• Experience with BI tools (e.g., Tableau, Looker, Power BI, etc.).
• Strong understanding of attribution models (multi-touch, W-shaped, data-driven, etc.).
• Experience building forecasting and predictive models.

Preferred

• Leadership Competencies: Revenue-first mindset; translate complex analysis into executive-ready insights; Strong cross-functional partnership skills; Strategic thinker with operational rigor; Comfortable operating at both hands-on and executive levels.

Benefits

• full medical coverage
• flexible PTO
• wellness reimbursement
• monthly lunch stipend
• donation-matching program
• team-building events
• hybrid work model benefits (in-person collaboration)