Head of Marketing-Americas

Los Angeles, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and elevate the Americas marketing engine with regional strategy, budget stewardship, digital performance, and partner coordination to hit annual revenue targets.

  • Growth/Marketing Strategy and Budget: Align regional plans with global brand standards and manage the annual budget.
  • Digital Performance: Drive traffic, conversion, and revenue across Air Tahiti Nui sites and OTA partnerships.
  • Channel & Partnerships: Lead media, PR, social, and metasearch relationships to maximize visibility and ROI.

Job Description

Develop and oversee the annual marketing strategy for the Americas region, ensuring alignment with Air Tahiti Nui’s global objectives and brand standards. Define key marketing priorities to achieve annual revenue goals. Develop and manage the regional marketing budget. Approve marketing expenditure and regional marketing initiatives within established authority levels. Exercise independent judgment and discretion in marketing strategy, campaign development, vendor selection, and resource allocation. Drive direct sales performance via the Air Tahiti Nui website, internet booking engine, and call center. Lead initiatives to increase online traffic, conversion, and revenue across digital channels. Manage relationships with OTAs and metasearch partners, ensuring optimal visibility, ROI, and alignment with pricing and promotional strategies. Oversee the planning and execution of regional advertising, PR, and promotional campaigns across all media platforms. Provide direction to advertising and PR agencies to ensure consistent brand messaging and campaign effectiveness. Supervise regional social media strategy and content to strengthen brand engagement and awareness. Oversee the implementation of marketing plans, ensuring timely and effective execution of all projects. Monitor marketing performance across channels, analyze results, and provide regular reporting and insights to senior management. Recommend data-driven adjustments to improve efficiency and return on investment. Perform additional duties as assigned by management in support of Air Tahiti Nui’s commercial and branding objectives. Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree preferred). Minimum of 5–8 years of progressive marketing experience, including at least 3 years in a management or supervisory role. Proven track record in digital marketing, e-commerce, and management of OTA and metasearch partnerships. Strong understanding of online marketing channels, social media, and performance analytics. Exceptional communication, leadership, and project management skills. Experience within the airline, travel, or tourism industry strongly preferred. Ability to manage multiple priorities in a fast-paced, results-oriented environment.
Air Tahiti Nui logo

Air Tahiti Nui

Maeva - BienvenueAir Tahiti Nui relie le reste du monde à l’île de Tahiti et propose des vols quotidiens sur la ligne Paris/Los Angeles/Tahiti. Nous opérons également des vols pour Auckland et Tokyo et desservons plus de 39 villes, parmi lesquelles Sydney, New York et Marseille grâce à nos partenaires en partage de code : la SNCF en France, American Airlines aux Etats-Unis, Qantas en Australie ou Japan Airlines en Asie.Dynamiques et souriants, nos équipages ont pour mission de faire en sorte que les passagers se sentent immédiatement à Tahiti dès l’embarquement. Les sourires et les attentions apportés par nos membres d’équipages, le style à la fois élégant et raffiné des cabines, le son du Ukulele, le parfum envoûtant des fleurs de Tiare qui sont offertes avec notre traditionnel «Maeva», mot tahitien signifiant bienvenue, sont autant de signes distinguant tout particulièrement notre service. Un sens de l’accueil qui est caractéristique de nos îles.Maeva - WelcomeWe offer daily non-stop service to Tahiti from Paris and Los Angeles as well as convenient flights to Auckland and Tokyo. With our code share partners SNCF rail in France, American Airlines in the USA and Qantas in Australia, we link to over 39 other cities including Sydney, New York and Marseilles.Our fresh and dynamic crew make our passengers feel like they are already in Tahiti as soon as they step on board. The smile and generosity of our teams, the elegant and refined design of the cabins, the sound of ukulele, and the fragrance of the Tiare flower that is offered with our traditional «Maeva», the Tahitian word for welcome, are some of the tokens of friendliness that we extend. They demonstrate the human and uniquely Tahitian part of our character.

Founded in 1996
French Polynesia
541 employees (42 in marketing)

Traffic Signals

Monthly Visitors
133.7K
Monthly Google Ads Budget
$5.1K
Traffic Source Mix
Search
63%
Direct
28.9%
Referral
6.5%
Social
0.8%
Paid
0.7%

Headcount Trend

Current headcount: ~541

Marketing Team

Marketing Team Size
37 (7% of company)
Marketing Roles Posted (Last 30 Days)
2