Head of Link Building at White Light Digital Marketing | USA

White Light Digital Marketing

Head of Link Building

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end link-building program by leading a team, setting KPI-driven targets, and refining outreach and systems to drive backlinks and domain authority.

Team ownership: manage Link Building Specialists and drive quarterly KPI attainment for Account Managers.
Strategy and ops: align with SEO on targets, anchor pages, and guest-post publishing with Content Manager.
Process discipline: document benchmarks, optimize outreach, and stay current on SEO trends to lift impact.

Job Description

Responsibilities

Oversee and manage a team of full-time and part-time Link Building Specialists
Set and monitor monthly KPIs for Account Managers and Assistant Account Managers
Review and approve link prospects based on company quality standards
Collaborate with the SEO Manager on strategy, target pages, and anchors
Coordinate with the Content Manager to deliver and publish guest posts
Train, motivate, and support your team to consistently hit their goals
Continuously improve link-building systems, outreach methods, and performance tracking
Stay updated with SEO trends and continuously develop your expertise

Requirements

Proven experience in link-building management or senior SEO roles
Deep understanding of off-page SEO and backlink campaign strategies
Experience supervising operations and managing processes or teams
Strong analytical, communication, and problem-solving skills
Highly organized and skilled in documenting and benchmarking campaigns
Creative, proactive, and adaptable — no two days will be the same!

Benefits

Fully remote — work from anywhere
Flexible working hours
Paid time off
Ongoing training and education opportunities
Performance-based bonuses

White Light Digital Marketing

WLDM is a smart, lean, remote league of e-commerce entrepreneurs who partner with the best in the industry. We believe that numbers speak louder than words, and use our streetwise style of business intelligence to cut through the bullshit, growing your ROI while you sleep at night.We'll help you crush the competition through a combination of digital marketing services, uniquely tailored to your business and brand:✅ Search Engine Optimisation (SEO)✅ Conversion Rate Optimisation (CRO)✅ Pay-Per Click (PPC)✅ BacklinksWe are also the founders of the annual DMSS conference, a 4-day global gathering of digital marketers on the island paradise of Bali, Indonesia.___________________________________At WLDM, we are thought leaders not blog readers. We partner with fellow pioneers who make their own rules in the digital game.Our philosophy is grounded in:✅ Data—We believe numbers speak louder than words✅ Intuition—We see opportunities others don’t✅ Sophistication—We create intelligent advertising✅ Opportunism—We work smart, not hard (and want you to, too)___________________________________📅 Book a free 30-minute strategy session today i️ www.wldm.io✉ admin@wldm.io

Founded in 2014

San Francisco, California, USA

54 employees (33 in marketing)

www.wldm.io