Head of Lifecycle Marketing

USA (Remote)

$220K/yr – $270K/yrSenior Level12+ years expFull time

Posted 11 days ago

Job Summary

Original Job Description

BetterHelp logo

BetterHelp

Glassdoor
4.0

BetterHelp is the world’s largest online therapy service, facilitating millions of video sessions, voice calls, chats, and messages between therapists and members every month. Since 2013, our network of over 30,000 licensed, accredited, and board-certified therapists have helped more than 4,000,000 people face life’s challenges and improve their mental health.Read how we affected people's lives: www.betterhelp.com/reviews

Marketing team
91
Employees
3.9K
Headquarters
Mountain View, California, USA
Founded
2013

Employee Sentiment

Overall Rating
4 / 5
Recommend to a Friend
71%
CEO Approval
72%
Source: Glassdoor

Traffic Signals

Monthly Visitors
7M
Monthly Google Ads Budget
$1.0M
Traffic Source Mix
Search
39.5%
Direct
55%
Referral
2.8%
Social
1.8%
Paid
0.7%

Headcount Trend

Current headcount: ~4K

Marketing Team

Marketing Team Size
73 (2% of company)
Marketing Roles Posted (Last 30 Days)
6

Recent News

Waco Tribune-Herald
Mental Health Support for Texans: BetterHelp’s Role in Rural and Urban Communities
Nov 20, 2025
Digital Health News
Teladoc Expands Insurance Coverage for BetterHelp Across Seven States & Washington, D.C.
Nov 20, 2025
SheKnows
Teens at a Table: Gen Z Talks Mental Health & Careers With a BetterHelp Expert
Nov 17, 2025