Responsibilities

• Viant has established strong momentum across Financial Services and is seeking a Head of Financial Services to accelerate growth within one of our most strategic industry verticals.
• This executive leader will expand brand-direct demand, deepen agency adoption, and strengthen Viant's position as the leading AI-powered programmatic platform for financial marketers across banking, credit cards, insurance, wealth management, fintech, and lending.
• Scale Viant's Financial Services business by expanding strategic relationships with leading financial brands across banking, credit cards, insurance, fintech, wealth management, and lending.
• Position Viant as the premier AI-powered programmatic platform for retail marketers by evangelizing our identity, content, attention and omnichannel advertising capabilities.
• Drive industry awareness through thought leadership, executive presentations, industry conferences, and customer education.
• Own and grow brand-direct demand while partnering with the broader sales organization to accelerate agency adoption across the Financial Services category.
• Develop and execute a category-specific go-to-market strategy that increases Viant's presence within key Financial Services marketing organizations.
• Partner with agencies and enterprise clients to navigate evolving privacy, identity, and measurement challenges while positioning Viant as the preferred programmatic partner.
• Recruit, mentor, and scale a high-performing team of Financial Services-focused sales leaders and account professionals.
• Define category success metrics and lead execution against ambitious revenue, adoption, and growth objectives.

Requirements

• 15+ years of advertising experience and a minimum of 5+ years supporting Financial Services marketers in a brand-direct, agency, or ad technology environment.
• Working cross-functionally with Sales, Product, Business Development, Marketing, and Measurement, this leader will help shape Viant's Financial Services strategy while driving innovation and long-term category growth.
• The ideal candidate has a proven ability to build executive relationships, grow category revenue, and develop high-performing go-to-market teams.
• GREAT TO HAVE section items are not to be moved here; no additional items.

Benefits

• fully paid health insurance
• paid parental leave
• unlimited PTO