Responsibilities

• Own the end-to-end marketing strategy for the U.S. Healthcare segment, ensuring alignment with business growth objectives
• Define segment marketing priorities, investment focus, and integrated marketing plans that drive awareness, demand, and pipeline growth
• Act as the central marketing authority for the segment, coordinating and directing all marketing activities driving commercial growth
• Design and execute full-funnel demand generation strategies—from awareness through lead generation, pipeline acceleration, and customer engagement
• Build and launch integrated campaigns that generate qualified leads and measurable pipeline for the segment
• Establish and manage the segment’s marketing funnel, continuously optimizing performance based on data, conversion metrics, and sales feedback
• Develop deep expertise in the healthcare ecosystem, including customer needs, industry trends, regulatory drivers, and competitive dynamics
• Translate market insights into targeted marketing strategies, campaign themes, and growth initiatives
• Define and maintain the segment’s value proposition, positioning, and messaging framework
• Create and oversee the development of segment-specific marketing content, including campaign assets, thought leadership, and customer-facing materials

Requirements

• Minimum 8-10 years B2B marketing communication, segment marketing, or strategy experience
• Creativity, and a high degree of initiative and proactive management
• Ability to lead through influence and work well with all levels of a matrixed organization
• Flexible and fast learner who is coachable with a drive for continuous improvement
• Creative thinker with a growth hacker mindset, able to generate new ideas
• Strong analytical skills and experience with data analysis tools and metrics
• Proficient in Microsoft Office (Office 365)
• Excellent communication, presentation, and budget management skills
• Personal qualities such as: self-driven, passionate, collaborative, influential, perseverant, reliable, direct, curious, and creative

Preferred

• Proven portfolio experience with A/B testing, digital marketing, analytics platforms and managing paid campaigns a plus.

Benefits

• Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits)
• flexible work arrangements
• paid family leaves
• 401(k) + match
• well-being and recognition programs
• 12 holidays per year
• 15 days of paid time off per year (pro-rated in the first year of employment based on start date)
• opportunity to purchase company stock (eligibility depends on start date)
• military leave benefits