Head of GTM (TBL AMER)

New Hampshire, USA (On-site)

$86K/yr – $108K/yrSenior Level3+ years expFull time

Posted 11 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Owns regional end-to-end GTM execution and alignment with global objectives, shaping regional plans, campaigns, and performance measurement.

Manages regional GTM milestones and cross-functional collaboration
Coordinates regional feedback into the global GTM process
Tracks KPIs and opportunities for improvement

Job Description

Responsibilities

This role oversees the regional end to end Go-To-Market (GTM) process, collaborating with the global GTM team from initial planning to market exit, aligning market nuances into global objectives and synchronizing execution across functions. Key responsibilities include coordinating key regional GTM milestones, driving alignment between regional teams, and driving consistency in brand representation in markets that meet global objectives.
Preparation for seasonal execution – Work with global GTM team and product creation team to ensure regional milestones are aligned with objectives.
End to end process execution – Align regional strategies with global objectives and partner with global GTM team to layer regional perspectives (incl. local market demands and consumer insights) into global GTM process. Coordinate SMS for regions. Act as primary point of contact for regional GTM updates, inquiries, and feedback.
Ongoing process optimization – Partner with global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement. Ensure regional collaboration and feedback into global process at correct touchpoints.
Align regional strategies with Global GTM and Product teams to ensure global objectives and timelines are synced.
Partner with marketing teams to develop region-specific campaigns that align with GTM initiatives
Assess success measurements like: timeliness of product launches, adherence to timelines/milestones, reduction in overdevelopment ratios and performance targets in sales, market share, productivity, etc.

Requirements

3-5 years managing GTM processes, focusing on balancing global objectives with regional execution
Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns
Ability to manage cross-regional milestones and on-time delivery
3+ years of managing regional end-to-end GTM processes; coordinating with wholesale partners, retail teams, and marketing to drive product campaigns as well as competitive positioning

Benefits

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Timberland

Timberland has been making authentic boots, shoes, apparel and accessories since 1973. From our humble beginnings in Newmarket, New Hampshire, to a global company with locations in over 15 countries and a member of VF Corporation, a global leader in branded lifestyle apparel and footwear– Timberland is more than a brand: it’s an incredible place to work, encouraging employees to get out there and always be on the lookout for adventure at every turn. That’s why we offer employees 40 paid hours of service time every year, and tons of perks designed to get you outside doing the things you’re passionate about – from downhill skiing to yoga and everything in between. We’re always looking for talented people to join our team, whether it be in our retail stores or at our headquarters in Stratham, New Hampshire, and we’re especially interested if the above sounds like the kind of environment you will thrive in. Learn more about our culture and our open positions by visiting http://www.timberland.com/careers. VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.

Founded in 1918

Stratham, New Hampshire, USA

3.7K employees (342 in marketing)

www.timberland.com