Head of GTM (Optometry) at Adit | USA

Adit

Head of GTM (Optometry)

USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the optometry GTM—defining end-to-end strategy, evaluating channel performance, and driving data-backed growth across partnerships, events, and digital channels to accelerate pipeline.

GTM Strategy & Execution: Define the end-to-end plan, balance long-term roadmap with hands-on launch, and align marketing, sales, and partnerships.
Demand Gen & Pipeline: Own demo volume and multi-channel growth (partnerships, referrals, events, inbound/outbound, social/digital).
Events, Partnerships & Channel Development: Lead industry events, optimize messaging and on-site engagement, and scale partner/referral programs for sustainable pipeline.

Job Description

Own the optometry GTM—defining end-to-end strategy, evaluating channel performance, and driving data-backed growth across partnerships, events, and digital channels to accelerate pipeline.

GTM Strategy & Execution: Define the end-to-end plan, balance long-term roadmap with hands-on launch, and align marketing, sales, and partnerships.
Demand Gen & Pipeline: Own demo volume and multi-channel growth (partnerships, referrals, events, inbound/outbound, social/digital).
Events, Partnerships & Channel Development: Lead industry events, optimize messaging and on-site engagement, and scale partner/referral programs for sustainable pipeline.

Adit

4.1 Glassdoor

Empowering Practices with All-in-One Software for Seamless Scheduling, Automated Patient Engagement, Performance Analytics, and Integrated Phone Systems—Boosting Efficiency, Reducing Costs, and Elevating Patient Care.

Founded in 2013

Remote, Oregon, USA

518 employees (87 in marketing)

adit.com

82% recommend to a friend

100% CEO approval