Head of Growth at Vella | Austin, TX | $100K/yr – $200K/yr

Vella

Head of Growth

Austin, TX (Hybrid)

$100K/yr – $200K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive growth for a home-services platform by leading a cross-functional growth pod and delivering measurable CAC/LTV payback.

Own growth pod priorities, cadence, and accountability across Social/Creative + BD.
Must-have: proven growth with unit economics (CAC/LTV/payback) and artifacts (dashboards, tests, pages).
Standout: AI-native approach with automation and a small team (2–6) to high output.

Job Description

Responsibilities

Lead the growth pod (Social/Creative + BD): priorities, cadence, standards, accountability
Build/operate a high-velocity experimentation engine (hypothesis → test → learn → scale/kill)
Launch and scale paid acquisition (Google, Meta, TikTok, LSAs/local, retargeting)
Direct creative strategy and iteration velocity; improve conversion across the funnel
Build referral/word-of-mouth loops and measurable partnership channels
Partner with CEO on positioning, messaging, and offers
Represent Vella locally when it drives measurable growth

Requirements

Owned growth with real unit economics (CAC/LTV/payback), not just "brand"
Can show artifacts: dashboards, experiment logs, ads/creative, landing pages, partner funnels
Strong analytical depth (cohorts, incrementality awareness, attribution limitations)
High agency and speed; comfortable being measured weekly on outcomes
AI-native leverage (automation, creative iteration, reporting workflows)
Can lead a small team (2–6) to high output without becoming a meeting factory
Strong creative judgment + BD rigor (pipeline → close → attributable volume)

Preferred

Local services / marketplace experience
Scrappy technical chops (SQL/basic code, automations, APIs, data tooling)
Built partnerships that drove measurable attributable volume

Vella

Founded on a legacy that began in 1971, Vella traces its roots to Mr. A. P. D. Abeyrathne’s visionary purchase of the Uva Halpewatte Tea Estate and Factory in Sri Lanka. Together with his wife, Mrs. Nalini Rajapaksha, he transformed a passion for Ceylon tea into a family-driven enterprise built on quality, integrity, and innovation.What began as a single tea estate has grown into Vella Group, a diversified conglomerate with a strong presence across the Tea, Leisure, and Adventure sectors. Guided by the enduring values of its founders, Vella continues to evolve with purpose, crafting unique experiences from Sri Lanka to the world, while preserving the authenticity and heritage that define its journey.

Founded in 1971

68 employees (11 in marketing)

www.vellaglobal.com