Responsibilities

• Own the company’s growth strategy end-to-end, setting goals, budgets, and roadmaps to drive subscriber acquisition and retention across web and mobile app
• Serve on the leadership team and report directly to the CEO, providing strategic counsel on growth opportunities and market positioning
• Build, manage, and mentor a growth team that currently includes a Performance Marketing Manager, a Product Manager focused on the conversion funnel, a Social Media Specialist, and a Business Analyst
• Oversee a rigorous experimentation roadmap across channels, campaigns, and the product funnel to continuously identify and scale growth levers
• Manage and optimize paid acquisition across Google Ads, Meta, Apple Search Ads, TikTok, and emerging channels to hit CAC and ROAS targets
• Lead expansion into new ad channels and test new strategies (video ads, influencer and affiliate marketing, creator partnerships) to diversify the acquisition mix
• Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities
• Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance
• Own the organic growth strategy, including SEO, in close partnership with our Content and Data teams to determine which titles, topics, and content formats will most drive growth
• Develop and evolve our content strategy to maximize organic discovery and engagement across search and other organic channels