Responsibilities

• Buyer acquisition strategy and execution across paid social, influencer, organic/UGC, referral, and partnerships
• Lifecycle, retention, and LTV — owning the funnel from first session to repeat purchase
• NYC launch playbook including guerrilla and community tactics for our October 2026 go-to-market
• Creator and influencer pipeline in partnership with our resellers and Studios team
• Growth analytics, attribution, and the weekly metrics rhythm (CAC, payback, cohort retention, LTV)
• Hiring and building the growth team post-seed

Requirements

• 6+ years in consumer growth, ideally at a marketplace, social commerce, or fast-scaling DTC/app company
• A track record of taking a consumer product from early traction to meaningful scale — you've owned a real budget and a real number
• Deep fluency in paid social (Meta, TikTok), influencer/creator-led growth, and modern attribution
• Based in NYC or willing to relocate
• Comfort operating with ambiguity, a bias toward shipping, and the judgment to know when to test vs. when to scale
• Strong instincts for Gen Z and millennial fashion buyers

Preferred

• bonus if you\'ve worked in live commerce, resale, or fashion

Benefits

• Meaningful equity, senior seat at the table, and the chance to define growth for a category leader from day one