SMACKIN’

Head of Growth

Minneapolis, MN (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive hands-on paid media growth for SMACKIN’, owning strategy, execution, and optimization.

  • Own paid media strategy and daily optimization across Meta, TikTok, Google, and YouTube.
  • Must-have: 5+ years in growth or paid media with hands-on Meta Ads Manager.
  • Proven ability to scale spend while improving efficiency and key metrics.

Job Description

Responsibilities

  • Full ownership of paid media strategy and execution across Meta, TikTok, Google, YouTube, and other paid acquisition channels
  • Daily in-platform campaign management, optimization, budget allocation, testing, and scaling
  • Creative testing strategy in partnership with internal creative team
  • Building and managing campaign structure, audiences, bids, placements, attribution analysis, and reporting
  • Driving customer acquisition while improving efficiency, contribution margin, and payback
  • Developing testing roadmaps for hooks, offers, landing pages, formats, angles, and audience segments
  • Identifying scale opportunities across prospecting, retargeting, retention, and full-funnel media strategy
  • Working cross-functionally with ecommerce, creative, partnerships, and leadership to align growth efforts with launches, promotions, and product drops
  • Monitoring and reporting on CAC, MER, ROAS, AOV, LTV, CVR, and other key business metrics
  • Turning insights into action quickly without needing layers of approval or outside support

Requirements

  • 5+ years of experience in growth marketing, performance marketing, or paid media buying
  • Proven experience scaling paid social and digital acquisition for an ecommerce or consumer brand
  • Deep hands-on expertise in Meta Ads Manager is required
  • Strong hands-on experience in TikTok Ads and Google Ads is strongly preferred
  • You have personally managed and scaled significant monthly ad spend
  • You are highly analytical and know how to diagnose performance issues fast
  • You understand what makes direct response creative work and how paid media and creative work together
  • You can build strategy, but you are also fully comfortable executing every part of it yourself
  • You do not rely on agencies to do the real work
  • You thrive in fast-moving environments and are energized by accountability

Preferred

  • Bonus if you have experience in CPG, food/beverage, or high-growth consumer brands