Responsibilities

• Growth & Experimentation: Find new channels, audiences, partnerships, and growth opportunities. Launch quickly, learn, kill what isn’t working, and scale what is.
• Social, Creators & Distribution: Build organic growth engines across TikTok, Instagram, YouTube, Reddit, LinkedIn, creators, influencers, ambassadors, communities, partnerships, and emerging platforms. Develop ideas and programs capable of reaching millions of people without relying primarily on paid media.
• Earned Attention: Find stories worth talking about. Build relationships with creators, journalists, communities, and partners, and create reasons for people to talk about SkillCat.
• Analytics & Conversion: Understand what is driving growth, investigate dips and spikes, measure experiments, find friction in the funnel, and turn data into action.
• SEO & AEO: Own the strategy for how SkillCat gets discovered across Google, ChatGPT, Gemini, and other search platforms. Identify opportunities, set priorities, and work closely with outside experts to execute.

Requirements

• Have personally helped grow a consumer product, audience, community, or brand
• Have run growth experiments across multiple channels, not just paid acquisition
• Have built organic distribution through social, creators, influencers, UGC, ambassadors, communities, or partnerships
• Understand what makes ideas and content spread across TikTok, Instagram, YouTube, Reddit, LinkedIn, and emerging platforms
• Are highly analytical and comfortable digging into funnels, performance, and experiment results
• Understand SEO and AEO well enough to identify opportunities, set priorities, and effectively manage outside experts
• Move quickly and have a strong bias toward action
• Are relentlessly curious about new channels, tools, trends, and growth opportunities
• Are obsessed with understanding customers
• Are resourceful and comfortable figuring things out yourself