Responsibilities

• Own growth strategy across acquisition, activation, engagement, and expansion
• Lead growth across content, community, partnerships, events, performance marketing, and lifecycle
• Ensure growth efforts drive meaningful activation and sustained product usage, not vanity metrics
• Partner closely with Marketing to align demand generation with downstream engagement
• Shape the user journey from first touch through onboarding and long-term engagement
• Build lifecycle programs that improve time-to-value and ongoing usage
• Identify and address drop-off points across the funnel
• Own the growth experimentation roadmap across channels and lifecycle
• Define clear hypotheses, success metrics, and learning goals
• Track and report on activation, engagement, and retention outcomes

Requirements

• Strong Growth Experience
• Proven ownership of activation, onboarding, and product usage growth
• Experience designing activation flows, experiments, and habit-building mechanics
• Deep comfort partnering directly with Product and Engineering teams
• Strong Marketing Experience
• Hands-on experience with lifecycle, activation, and growth marketing
• Ability to connect the acquisition strategy to product adoption and retention
• Experience collaborating with content, brand, and performance teams
• Strong Startup Experience
• Experience building growth systems in early-stage or scaling startups

Benefits

• Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed.