Responsibilities

• Build a brand people remember
• Make Richpanel's point of view clear across our site, decks, events, and customer stories
• Build an excellent X presence inside DTC, ecommerce, CX, and AI communities
• Turn customer evidence into posts, case studies, research, and conversations worth sharing
• Join sales calls and interview customers, lost deals, partners, and operators
• Test positioning and offers against real buyers
• Build battlecards that help sales win against Gorgias, Zendesk, Fin, Decagon, and Sierra
• Keep our website and pitch aligned with what buyers believe
• Make PPC, AEO, content, events, referrals, and partnerships produce qualified pipeline
• Set a clear thesis, budget, and success bar for every channel

Requirements

• You have 7+ years in B2B SaaS growth, product marketing, brand, or category creation
• You have opened a new market, geography, segment, or vertical from zero
• You can show work that changed perception and created qualified pipeline
• You understand both brand and demand. You do not treat them as separate teams
• You write clearly and know how to earn engagement on X
• You are comfortable with PPC, AEO, content, events, and partnerships
• You have built positioning, launch plans, sales narratives, or competitive battlecards
• You enjoy deep research, customer interviews, and field work
• You can work directly with a founder and decide with incomplete information
• You use AI daily to research, draft, analyze, and move faster

Benefits

• Direct access to the CEO, customers, product team, and sales calls
• A real budget for research, content, events, and channel experiments
• A profitable company with 3,000+ paying brands and proven customer outcomes
• Ownership of the brand, the growth portfolio, and our next markets
• A small team with little process between an idea and a live test