Responsibilities - Own freemium funnel architecture, including activation events, feature gates, upgrade triggers, and self-serve conversion paths. - Partner with product to design an in-app onboarding experience that gets users to value in under 5 minutes. - Build and optimize viral loop mechanics, including referral programs and branded network effects. - Design and run behavior-triggered email and SMS lifecycle sequences tied to in-app signals. - Own app store optimization, including keyword strategy, listing copy, screenshots, ratings, and review velocity for iOS and/or Android. - Define and track mobile growth metrics such as activation rate, D7/D30 retention, referral k-factor, and free-to-paid conversion rate. - Run A/B tests across onboarding flows, upgrade prompts, lifecycle messaging, and app store listing elements. - Build and prioritize the growth experimentation roadmap, communicating progress to leadership and investors. - During the first 30 days, audit the current app store presence and activation flow, define the activation event, instrument baseline funnel analytics, and interview paper-based contractors. - During days 31–60, ship optimized ASO updates, launch the first onboarding A/B test, design the referral program architecture, and build the first lifecycle upgrade sequence. - During days 61–90, launch the referral program to beta users, present the growth model and quarterly plan to leadership, own weekly growth metrics reporting, and drive acquisition and activation of 50+ freemium users.