Head of Growth

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Lead the AI-first growth engine for a DTC scaleup, owning AI-driven creative production, funnels, and media buying to drive scalable output with headcount limitations.

  • Must-have: DTC growth at $30M–$100M+ with cross-functional leadership of creative, media buying, and funnels
  • Direct access to the founder, authority to hire, and a performance-based seven-figure earnings opportunity

Job Description

Responsibilities

  • Build an AI-first creative and funnel systems
  • Build and scale the AI engine behind creative production, funnels and media buying
  • Define where AI replaces, accelerates, or augments every step, so we scale output without scaling headcount
  • Creative production
  • Build and direct the system that produces high-converting creatives at scale — workflows, feedback loops, AI tools, quality standards
  • Enforce quality through systems, not personal approval of every output — so the team executes without you reviewing every piece
  • Fully integrate AI into scriptwriting, performance analysis, creative ideation and production to 10x output without adding headcount (and later on also production)
  • Funnels and landing pages
  • Own the funnel layer: landing pages, upsells, offers, and conversion optimization across all products
  • Hire and manage a Landing Page Specialist

Requirements

  • You've personally owned and scaled growth at a DTC brand doing $30M–$100M+
  • You come from the direct response world — you can spot what's weak in VSLs, landing pages, and upsells and know exactly why and how to direct the team to fix it
  • You've directed creative, media buying, and funnel teams together — directed, not just managed
  • You've hired multiple roles in a marketing department
  • You've built the operating system for a creative team — KPIs, meetings, cadence, scorecards
  • Strong analytical mindset — you think in numbers and make decisions with data
  • You use AI as a real tool in your workflow and actively integrate it everywhere in your growth department
  • Proactive, self-motivated, detail-oriented, and with high standards for yourself and your team

Preferred

  • 2+ years personally running media buying earlier in your career
  • You've launched a new front-end product in DTC and scaled it
  • Native ads experience
  • DSP experience (applovin or equivalent)
  • UGC affiliates and TikTok Shop experience
  • Amazon experience
  • Email marketing experience

Benefits

  • Real authority to build systems, make changes, and hire your team from day one
  • Direct access to the founder and mentors who've scaled past 9 figures
  • You are part of a passionate, purpose-driven team of killers
  • You have a budget for hires from the start
  • You have a budget for consulting and personal development
  • Yearly team retreats and travel
  • Fully Remote
  • QuietLab products for you and your family
QuietLab logo

QuietLab

At QuietLab we believe better sleep changes lives, and our mission is to create sleep products that help people live longer and achieve their full potential.

Founded in 2024
New York, New York, USA
11 employees (5 in marketing)

Traffic Signals

Monthly Visitors
10K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
27.8%
Direct
43.5%
Referral
6.1%
Social
12.6%
Paid
9.8%

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
5 (45% of company)