Head of Growth at purr | Los Angeles, CA

purr

Head of Growth

Los Angeles, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive early community growth for a luxury bag resale app by building content and sourcing initial collectors.

Own creation of TikTok/Reels content and first 100 collectors in key communities
Must-have: LA-area location and proven social growth experience
Standout: Experience with luxury resale communities or niche demographics

Job Description

Responsibilities

Help us build our TikTok/Reels presence from scratch — creating content, not just planning it.
Find our first 100 collectors in Facebook groups, The Purse Forum, Reddit, and Discord.
Line up creator collaborations.
Figure out what makes someone download vs. just double-tap.
Iterate quickly with passion.

Requirements

Located in or near Los Angeles, CA.
Knowledge of luxury resale and why people value luxury bags.
Experience growing a social account and ability to point to it.
Ability to create content, not just manage it.
Familiarity with communities like Facebook groups, The Purse Forum, Reddit, and Discord.

Preferred

Experience with TikTok/Reels content creation.
Proven track record building or growing a community around a product.

purr

Purr is developing India's most advanced smart pet tracker designed for parents to help them locate and monitor their furry friends anywhere, anytime. From real-time location to daily activity monitoring and personalized recommendations, we have got it covered. Crafted with love in India, we are a wireless fence and fitbit for your pets, ensuring their safety while you're busy at work, gym, grocery store, or anywhere else.

Founded in 2023

Bengaluru, Karnataka, IND

4 employees (1 in marketing)

www.getpurr.in