Head of Growth- Patient Acquisition & Marketing

Chicago, IL (On-site)

$80K/yr – $90K/yrSenior Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the end-to-end patient acquisition funnel for a premium men’s health clinic, combining paid media, funnel optimization, and marketing tech to drive booked assessments and optimize cost per outcome.

  • Growth via Paid Media: Plan, launch, and optimize Meta/Google campaigns; test audiences, offers, and landing pages; scale keeps efficiency high.
  • Funnel Ownership: Manage lead gen through consultation conversion, accelerating speed-to-lead and show rate while sharpening the nurture path.

Job Description

Responsibilities

  • Complete ownership of Alpha Refinery’s patient acquisition ecosystem
  • Paid advertising: Build, launch, and optimize Meta and Google campaigns; test audiences, offers, creative, and landing pages; scale winning campaigns while holding efficiency
  • Funnel optimization: Own every stage: lead generation, speed-to-lead, nurture, booking, show rate, and consultation conversion
  • Creative and copy: Write high-converting ad copy and campaign messaging; Develop offers; Direct creative production with internal support; Improve landing-page conversion
  • Marketing technology: Execute hands-on in GoHighLevel, Meta Ads Manager, Google Ads, analytics and tracking tools, CRM automation, and AI-powered marketing tools
  • Performance analytics: Own the numbers: CPA, cost per booked assessment, ROAS, booking rate, show rate, consultation conversion, and funnel conversion rates
  • Work directly with the Founder to develop strategy, launch campaigns, and continuously improve every stage of the patient journey

Requirements

  • 2–5+ years managing paid acquisition campaigns with proven results
  • Demonstrated success personally building and optimizing marketing funnels
  • Hands-on experience personally building and managing campaigns in Meta Ads and Google Ads
  • Experience generating leads in high-consideration, premium service industries
  • Experience with GoHighLevel or similar CRM/automation platforms
  • Comfortable with analytics and attribution
  • Experience using AI marketing tools to improve efficiency
  • Strong copywriting and creative thinking

Preferred

  • Experience in men’s health, concierge or functional medicine, medical weight loss, aesthetics, med spa, cosmetic surgery, dental, high-ticket services, or luxury consumer brands.
ALPHA REFINERY logo

ALPHA REFINERY

Alpha Refinery | AboutAlpha Refinery is redefining men’s health optimization. We exist for high-performing men who want to reclaim their energy, focus, and confidence—without wasting time or settling for generic care.Most clinics treat symptoms in isolation. We built an entirely new model around the modern man. At Alpha Refinery, your full optimization journey happens in one streamlined visit: advanced diagnostics, expert consultation, and a personalized treatment plan—all delivered in a private, elevated environment designed exclusively for men.Our services are focused, evidence-based, and results-driven:Testosterone Therapy — restoring balance, vitality, and drive.Peptide Therapy — accelerating recovery, sharpening focus, and enhancing performance.Performance & Aesthetics — from sexual health optimization (Shockwave, PRP, ED treatments) to PRP hair restoration, Botox, and skincare.Every treatment is guided by our Clinical Director and personalized to your goals. We don’t believe in shortcuts or “quick fixes”—we believe in precision care that empowers men to perform at their best in the boardroom, in the gym, and at home.And we don’t stop there. Alpha Refinery also offers hand-curated supplements, medical-grade, science-backed skincare designed for men, and even first access to our apparel line—all crafted to extend your optimization beyond the clinic and into everyday life.Alpha Refinery is more than a clinic—it’s a movement. We are making health optimization as essential and effortless as your morning coffee. When men reclaim their vitality, clarity, and presence, everyone who counts on them feels the difference.Power. Vitality. Confidence. Refined.👉 Ready to reclaim your edge? Book your Optimization Visit today: calendly.com/alpharefinery/new_patient_visit

Founded in 2025
Hinsdale, Illinois, USA
3 employees

Traffic Signals

Monthly Visitors
2.2K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
32.9%
Direct
41.7%
Referral
12.8%
Social
9.9%
Paid
1.6%

Headcount Trend

Current headcount: ~3

Marketing Team

Marketing Roles Posted (Last 30 Days)
1