Responsibilities

• Paid Media Strategy & Execution - Own the end-to-end paid media strategy across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), TikTok, and emerging channels.
• Build, manage, and scale campaigns from the ground up—this is a hands-on-keyboard role, not a strategy-only position.
• Develop full-funnel acquisition strategies that move customers from awareness through first purchase, optimizing for new customer CAC and LTV.
• Manage creative briefing and ad creative pipeline in collaboration with the internal creative team, ensuring rapid testing and iteration.
• Budget Ownership & Financial Forecasting - Serve as the sole owner of media spend—responsible for allocating, forecasting, and reporting on the full acquisition budget.
• Build and maintain financial models that forecast revenue from paid channels, new customer contribution margin, and payback periods.
• Present regular budget performance reviews to leadership with clear recommendations on scaling, pulling back, or rebalancing spend.
• Partner with Finance to ensure media investment aligns with overall company P&L targets.
• New Customer Acquisition - Drive net-new customer revenue as the primary KPI for this role—growing the customer base beyond Daryl-Ann’s existing audience.
• Build and manage an affiliate marketing program, identifying and onboarding high-quality partners, creators, and publishers.

Requirements

• 7+ years of experience in performance marketing and paid media, with at least 3 years managing significant budgets ($5M+ annually) at a DTC or ecommerce brand.
• Deep, hands-on expertise running campaigns on Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads.
• Strong financial acumen—you think in terms of contribution margin, payback periods, and P&L impact, not just ROAS.
• Experience building affiliate marketing programs from scratch or scaling existing programs significantly.
• Proficiency with Shopify and the DTC analytics ecosystem (GA4, Triple Whale, Northbeam, or similar attribution platforms).
• Hands-on experience with incrementality measurement (geo-lift tests, media mix modeling, conversion lift studies).
• Excellent communicator who can translate complex media data into clear, actionable recommendations for a non-technical founder.
• Entrepreneurial mindset—you are comfortable building from zero, moving fast, and operating in a lean, founder-led environment.

Preferred

• Bonus: Experience at an influencer-founded or creator-led brand where you helped diversify revenue beyond organic/founder activations.

Benefits

• medical, dental, and vision insurance
• paid time off
• holidays
• employee discounts
• plenty of opportunities for professional growth
• a fun and collaborative team culture