Head of Growth Marketing at Xe.com | Irvine, CA | $160K/yr – $185K/yr

Xe.com

Head of Growth Marketing

Irvine, CA (Hybrid)

$160K/yr – $185K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive global growth marketing across paid media, CRM, SEO, and partnerships to acquire and retain users.

Own a global growth marketing roadmap across paid, lifecycle, SEO, affiliates, and social.
Must-have: 7+ years in growth or performance marketing with global exposure.
Standout: Strong cross-functional leadership across regions with rapid experimentation.

Job Description

Responsibilities

Own the global growth marketing roadmap across all digital channels: paid media, lifecycle/CRM, affiliate, SEO/content, and social.
Develop full-funnel strategies that drive acquisition, activation, retention, and monetization across web and app platforms.
Champion a test-and-learn culture to uncover new opportunities and optimize channel performance.
Define and track key growth metrics (e.g. CAC, LTV, ROAS, activation, churn), ensuring visibility to senior leadership.
Lead global performance marketing across Google Ads, Meta, programmatic, display, and emerging platforms.
Manage paid media budgets and optimize channel mix for efficiency and scale.
Drive audience segmentation, creative testing, and campaign optimization strategies.
Align acquisition efforts with regional go-to-market plans and local market nuances.
Build and scale lifecycle programs across email, SMS, push, and in-product messaging.
Implement segmentation, automation, and personalized journeys to boost engagement and LTV.

Requirements

7+ years of experience in growth, digital marketing, or performance marketing roles, ideally within fast-paced fintech, e-commerce, SaaS or high-growth digital environments with global exposure
Proven track record of driving customer and revenue growth across multiple digital channels, with experience leading cross-functional and cross-regional initiatives.
Deep expertise in at least 2–3 of the following areas: paid media, CRM/lifecycle, SEO, affiliate marketing, or performance creative
Hands-on experience with analytical tools such as Google Ads, Meta Ads, GA4, Iterable, Amplitude, MixPanel, and affiliate platforms like Impact
Analytical and data-driven mindset, fluent in campaign reporting, funnel analysis, attribution modeling, and experimentation frameworks
Strong project management and cross-functional collaboration skills, comfortable working with analytics, product, content, compliance, and regional teams
Team leadership experience – able to inspire, coach, and manage a small, high-performing team while staying actively involved in day-to-day execution
Bachelor’s degree in a relevant field required; MBA or advanced degree is a plus

Nice to Have

MBA or advanced degree is a plus
Experience leading cross-functional and cross-regional initiatives (preferred)
Experience in fintech, e-commerce, SaaS or high-growth digital environments with global exposure

Benefits

Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice

Xe.com

3.5 Glassdoor

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile apps and over the phone. Last year, we helped nearly 300 million people access information about the currencies that matter to them and over 350,000 people used us to send money overseas. Thousands of businesses relied on us for information about the currency markets, advice on managing their foreign exchange risk or trusted us with their business-critical international payments. At XE, we share the belief that behind every currency exchange, query or transaction is a person or business trying to accomplish something important, so we work together to develop new and better currency services that put our customers first.We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. XE is part of the Money Transfer Division of Euronet and is the unification of HiFX and XE.com.Dandelion Payments, Inc. dba Xe USA is registered as a Money Services Business with the Financial Crimes Enforcement Network and is licensed as a Money Transmitter by the Department of Financial Services of the State of New York; licensed by the Georgia Department of Banking and Finance, NMLS ID 920968; licensed as a Foreign Transmittal Agency by the Massachusetts Division of Banks (License Number FT920968); Licensed by the Connecticut Department of Banking, NMLS MT-920968; and authorized to operate as a money transmitter in all United States jurisdictions where it conducts business.

Founded in 1993

London, England, GBR

539 employees (38 in marketing)

www.xe.com

53% recommend to a friend

70% CEO approval