Responsibilities

• Architect the overarching growth strategy for the Americas, ensuring regional initiatives align with Uber's global Mobility and Delivery objectives.
• Funnel Optimization: Own the end-to-end growth funnel, identifying levers to accelerate user acquisition, retention, and frequency across diverse markets.
• Integrated Planning: In partnership with Regional Marketing Ops drive annual and ongoing regional planning cycles, translating high-level business goals into actionable, scalable marketing workstreams across the regions
• Serve as the primary liaison between Brand and Performance teams to ensure a unified "Full Funnel" approach where creative excellence meets data-driven execution.
• Partner with Regional Marketing Ops and General Managers to align marketing spend with operational realities (e.g., driver supply, courier density, and local marketplace health).
• Utilize data-driven insights to pivot strategies in real-time, responding to competitive threats or emerging market opportunities.
• Synthesize complex growth metrics into compelling narratives for the Americas leadership team, providing clear recommendations for investment and resource allocation.
• Empower and guide a dedicated team, fostering a culture of accountability to consistently exceed performance benchmarks.

Requirements

• 10+ years experience in marketing, specifically in building multi-channel and cross-channel digital strategies
• Bachelor's degree in Marketing or equivalent experience
• High business acumen with a solid analytical mindset
• Ability to analyze and structure data, turn data into insights, and insights into actions that assist senior management and other business leaders with decision-making
• Strong stakeholder management skills and comfortable working in a matrixed organization
• Clear, concise communication skills

Preferred

• People management experience
• Strong presenter with the ability to narrate strategic vision and performance of your projects clearly
• A proactive, entrepreneurial approach where you actively seek opportunities that maximize business growth impact
• Ability to promptly establish and communicate priorities with a passion for creating structure and overcoming organizational inertia
• Ability to drive multiple projects at the same time to on-time completion

Benefits

• You will also be eligible for various benefits.