Responsibilities

• Build and execute the growth strategy for STNDRD’s training app, coaching, and telehealth services
• Drive scalable user acquisition across paid media, creators, content, and emerging channels
• Identify new growth opportunities and test new acquisition strategies
• Build repeatable systems that create predictable growth
• Own the Growth Engine
• Lead the performance marketing and budgets
• Build reporting frameworks and dashboards for performance tracking
• Optimize campaigns against key metrics including CAC, LTV, ROAS, and payback period
• Build the Creative Growth Engine
• Lead the creative strategy behind all paid and growth marketing

Requirements

• 7–10+ years of marketing experience in growth, performance marketing, or digital marketing leadership
• Proven success scaling consumer apps, subscription platforms, or DTC brands
• Deep expertise in paid social advertising (Meta, TikTok)
• Strong understanding of mobile attribution, analytics, and marketing unit economics
• Experience leading creative teams and producing high-performing digital advertising
• Highly analytical with a strong experimentation mindset
• Comfortable operating in a fast-moving startup environment

Preferred

• Fitness, health, or wellness industry experience
• Creator / influencer-driven growth strategies
• App Store Optimization (ASO)
• Experience scaling mobile apps or subscription platforms

Benefits

• Work directly with the founding team
• Help build a brand at the intersection of fitness, performance, and technology
• Own and scale the growth engine of a rapidly expanding platform
• High ownership, high impact, and the opportunity to build something meaningful