Head of Growth Marketing, RPAG

Boston, MA (Hybrid)

$175K/yr – $205K/yrSenior Level10+ years expFull time

Posted 10 days ago

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Job Summary

Own the RPAG marketing revenue engine and drive full-funnel growth for advisor acquisition, member engagement, and expansion, while coordinating with Demand Gen and Product Marketing on funnel architecture, analytics, and cross-channel campaigns.

Own revenue targets across acquisition, engagement, and expansion
Lead full-funnel campaigns and CRO for RPAG touchpoints
Collaborate on martech, attribution, and pipeline analytics

Job Description

Responsibilities

Own revenue accountability for the RPAG marketing motion, including new advisor acquisition, member engagement, cross-sell/upsell, and expansion revenue targets
Drive full-funnel marketing for RPAG advisor acquisition from awareness through closed booking; targeting net-new advisors through the advisor channel
Build and maintain RPAG member engagement programs, including systematized touchpoint cadences (content, events, community, check-ins) targeting 2+ touchpoints per quarter per member
Lead RPAG cross-sell and upsell efforts, including CIT cross-sell attach rate measurement and campaign execution
Own growth marketing and CRO for RPAG: experimentation, funnel optimization, A/B testing, and conversion rate improvement across all RPAG touchpoints
Jointly own marketing operations and martech infrastructure with the Demand Gen function, including Salesforce, HubSpot, lead routing, automation, data hygiene, and attribution
Coordinate the advisor channel jointly with Demand Gen to ensure RPAG and Great Gray Trust Company motions complement rather than conflict on shared advisor audiences
Develop and maintain the RPAG funnel architecture: MQE qualification criteria, lead scoring, nurture sequences, and handoff protocols
Build and maintain a pipeline analytics program with clear sourced vs. influenced attribution, validated quarterly
Brief Content on RPAG-specific production needs and Brand/Design on campaign creative and member engagement assets

Requirements

Bachelor's degree required; advanced degree a plus
10+ years of growth marketing experience with full-funnel accountability, ideally in a SaaS, high-velocity, B2C, marketplace or subscription-based platform environment
Revenue target ownership experience: comfort owning a revenue contribution number, not solely a lead volume goal
Structured experimentation mindset: demonstrated track record of testing, measuring, and iterating on acquisition and engagement funnels
CRM and marketing automation proficiency: Salesforce and Pardot/Account Engagement experience required
Experience building and maintaining member or customer marketing programs that drive retention and expansion revenue, not just new acquisition
Analytical rigor: ability to build and maintain a pipeline analytics program, conduct attribution analysis, and make data-driven resource allocation decisions
Financial services or retirement industry knowledge preferred; strong growth marketing fundamentals are the primary requirement
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively
Comfortable navigating ambiguity

Benefits

Be an integral part of a high-growth organization!
Competitive compensation package
Group medical, dental and vision insurance
Employer-paid life and disability insurance
Annual well-being stipend
Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement