Head of Growth Marketing

Boston, MA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth marketing for a B2B AI/biotech startup, owning demand gen, partnerships, and cross-functional funnel work with Sales, while building a small team.

  • Must-have: 7+ years in B2B growth marketing with hands-on demand gen and pipeline impact.
  • Standout: First Growth Marketing hire in a US startup, owning strategy across channels.
  • Standout: Strong CRM/MA experience and cross-functional collaboration with SDRs, Sales, and Leadership.

Job Description

Responsibilities

  • Own growth strategy across channels: content, events, paid, outbound, partnerships.
  • Work closely with the Head of Commercial to define and refine ICPs, personas, and value propositions.
  • Build and operate demand gen programs and marketing automation (nurtures, scoring, etc.).
  • Partner tightly with Sales on funnel targets, SLAs and feedback loops.
  • Identify, negotiate and manage strategic partnerships and integrations.
  • Own website, collateral, case studies and thought leadership calendar.
  • Track key funnel metrics and run experiments to improve conversion and CAC.
  • Over time, hire and manage a small growth/marketing team and agencies.

Requirements

  • Strong B2B growth / demand gen experience for technical or enterprise products.
  • 7+ years of relevant marketing experience, senior enough to own marketing as a function but still hands-on.
  • Experience being the first person to set up Growth Marketing for a US side start up
  • Proven track record in demand generation and growth marketing, with strong pipeline impact.
  • Hands-on campaign execution across both organic and paid channels, with the ability to test, learn, and scale what works.
  • Hands-on with CRM and marketing automation tools; comfortable with attribution.
  • Ability to write strong copy and produce simple creative assets, design-aware and resourceful.
  • Analytical and experimental mindset: test-and-learn, data-driven, adaptable.
  • Collaborative and commercially minded, comfortable cross-collaborating with SDRs, Sales, and Leadership.
  • Background in B2B SaaS, AI, or life sciences is essential. Experience with partner/ecosystem strategies is a big plus.

Preferred

  • Experience with partner/ecosystem strategies is a big plus.

Benefits

  • We offer a competitive compensation package (salary, commission, Healthcare, 401k and equity).
  • You’ll have significant influence on how the commercial function is built and will join a small, highly motivated team at a pivotal moment in our growth.
Reach Industries logo

Reach Industries

At Reach Industries, we are an early stage start-up with a mission to augment scientists and make labs more efficient, so they can better and faster tackle world challenges.Our intelligent platform, LumiTM, leverages Computer vision, Voice and Machine Learning to capture and analyse operational data. It works as a true assistant across all stages of Life Sciences Development, from Research to Production environments.LumiTM starts by automating the capture of data associated with experiments, observations and material usage, and can do so much more. LumiTM saves valuable time, so that scientists can focus on the science and more important matters and increase reproducibility.

Founded in 2020
Bristol, England, GBR
21 employees (2 in marketing)

Traffic Signals

Monthly Visitors
40
Traffic Source Mix
Search
30.3%
Direct
28.7%
Referral
36.5%
Social
3.7%
Paid
0.8%

Headcount Trend

Current headcount: ~21

Marketing Team

Marketing Team Size
1 (5% of company)