Responsibilities

• Define and own the overall marketing vision, strategy, and roadmap
• Align marketing initiatives with company growth and revenue goals
• Build, mentor, and lead a high-performing marketing organization
• Own budgets, forecasting, and marketing ROI
• Own and optimize the website experience, including design, merchandising strategy, seasonality, and promotional execution to maximize conversion and revenue
• Own and execute full-funnel growth strategy (acquisition → retention → LTV)
• Lead performance marketing across paid media, email/SMS, SEO/SEM, paid & organic social, and emerging channels
• Optimize CAC, ROAS, conversion rates, and overall funnel efficiency
• Allocate and manage marketing spend to maximize return
• Establish a culture of rapid testing and iteration (A/B and multivariate testing)

Requirements

• 10+ years of marketing experience, including senior leadership roles
• Proven track record of driving revenue growth and marketing efficiency
• Deep expertise in performance marketing, lifecycle marketing, and funnel optimization
• Strong analytical and data-driven mindset (forecasting, attribution, KPIs)
• Experience managing and scaling high-performing teams
• Excellent cross-functional collaboration and communication skills

Preferred

• Experience in DTC, eCommerce, consumer, or SaaS environments
• Background scaling brands through rapid growth phases
• Familiarity with tools like Shopify, Klaviyo, Meta, Google, etc.
• Experience managing large marketing budgets
• Strong creative instincts and testing mindset
• Experience using ai and Claude to optimize marketing strategy

Benefits

• - Pay Range: $87,000 - $111,000
• - Hybrid Work Environment
• - Office set up bonus
• - 401K with 3% match
• - Unlimited PTO