Head of Growth Marketing at LendWise Mortgage | Calabasas, CA | $145K/yr – $165K/yr

LendWise Mortgage

Head of Growth Marketing

Calabasas, CA (On-site)

$145K/yr – $165K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own mortgage marketing from messaging to borrower acquisition and LO recruiting, with a clear lane on compliant, performance-driven campaigns across PPC, SEO, and local activations.

Growth and content: define pillars and content sequence that move borrowers and LOs from awareness to action.
Campaign discipline: quarterly priorities, approvals, and a tight editorial rhythm that protects measurable borrower outcomes.

Job Description

Responsibilities

Own the Lendwise messaging framework for borrower acquisition, realtor/referral partner trust, LO recruiting, and internal LO enablement
Translate platform advantages into plain language: faster pre-approvals, cleaner files, stronger retention, pricing competitiveness, marketing support, and real human operations behind the technology
Define 3-5 recurring content pillars across founder-led content, borrower education, LO recruiting, market commentary, operational proof, and tasteful industry humor
Set quarterly campaign priorities by market, channel, audience, and business objective
Lead the Content Producer / Video Editor, Performance Marketing + SEO Manager, and LO Recruiting Coordinator / Marketing SDR
Run the weekly editorial calendar, campaign review, recruiting pipeline review, and Friday executive report
Prioritize team workload so urgent creative requests do not crowd out measurable borrower and recruiting outcomes
Own the borrower acquisition strategy across licensed-state PPC pods, SEO/GEO content, local SEO, landing pages, review flows, and nurture
Approve offers, landing pages, ad copy, keyword priorities, and test plans before launch
Ensure borrower campaigns optimize toward qualified applications, locked loans, funded loans, and margin, not raw lead volume

Requirements

6+ years of growth, demand generation, brand, or marketing leadership experience, with at least 2 years in mortgage, real estate, fintech, SaaS, or regulated financial services
Hands-on operator capability: you can write, edit, brief creative, read paid campaign performance, shape a landing page, and work in a CRM
Strong understanding of borrower acquisition and B2B recruiting/sales enablement funnels
Working knowledge of mortgage marketing compliance and the judgment to escalate instead of guessing
Comfort leading founder-led content, executive narratives, and fast campaign iteration
Fluency with HubSpot or comparable CRM/automation, GA4, Google Search Console, Google Ads, LinkedIn Campaign Manager, Meta Ads, and performance dashboards

Nice to Have

Direct experience marketing to producing loan officers or building mortgage/real estate recruiting campaigns
Experience with Encompass, Optimal Blue, Total Expert, Surefire, Jungo, Homebot, BankingBridge, or mortgage-specific marketing tools
Experience managing video-led content teams or founder-led media programs
LA-area presence and willingness to be in Woodland Hills for production and leadership meetings

Benefits