Responsibilities

• Take ownership of our new user acquisition target, driving the strategy across paid marketing, SEO & GEO, and more.
• Design, run, and scale growth experiments across the funnel -- from acquisition channels to influencing in-product activation.
• Build, collaborate, and optimize multi-channel campaigns (paid, organic, lifecycle, referral, partnerships) that drive signups and revenue. Manage agencies to support execution of many campaigns.
• Partner with Product and Data to design in-product growth loops, onboarding flows, and conversion journeys.
• Define, measure, and report on growth KPIs -- owning dashboards and analysis to surface insights and drive decisions.
• Research and test new channels, tactics, and tools to keep us ahead of the curve.
• Build scalable playbooks so wins can be repeated and expanded scalably, while aligning with our Finance team on budgeting.

Requirements

• 5+ years in self-serve subscription growth, demand generation, or performance marketing in B2B SaaS (ideally PLG).
• Proven track record of designing and running growth experiments that deliver measurable results.
• Strong analytical skills -- fluent in data analysis, funnel metrics, and growth KPIs.
• Hands-on experience with analytics and experimentation tools (working with WebFlow, HubSpot, Amplitude, Hex, GA4, etc.).
• Creative and scrappy: you can ideate, launch, and measure campaigns quickly.
• Comfortable working cross-functionally with Product, Data, and Sales.
• Bias toward action, resourceful, and energized by fast-paced startup environments.

Benefits

• Competitive compensation and benefits
• A dynamic and collaborative marketing team