Responsibilities

• Own the entire growth engine - from keyboard to revenue. You'll be in ads manager daily, negotiating with creators directly, and building campaigns that drive both online sales and in-store velocities.
• This isn't a management role. It's an execution role that eventually earns the right to build a team.
• Core Ownership Areas:
• Performance Marketing (Hands on Keyboard) Personally manage and optimize $500K-$1M/month in Meta/Google spend Build campaigns, test audiences, write ad copy, analyze creative data YOURSELF Design geo-targeted campaigns for our retail partners (especially Kroger launch) If you haven't touched Facebook Ads Manager this week, this isn't for you
• Creator & Influencer Excellence (Direct Relationships) Personally manage whitelisting campaigns across 100+ creators YOU negotiate with macro influencers and YouTubers (10M+ subscribers) YOU write the briefs, YOU review the content, YOU launch the ads Build creator content that drives DTC sales AND retail traffic No "my team handled creators" - YOU handle creators
• TikTok Shop & Retail Activation Build our TikTok Shop from YOUR keyboard to $1M+/month Create geo-targeted digital campaigns that drive store velocities Track digital → retail impact and optimize based on real velocity data Own Kroger launch digital strategy and execution