Head of Growth Marketing (Coaching Business)

Miami, FL (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media growth across Meta, TikTok, and Google while leading creative and reporting initiatives to optimize CAC, ROAS, and LTV.

  • Own end-to-end campaigns and testing cadence across major channels.
  • Must-have: 5–8 years in performance marketing for mobile app or DTC.
  • Standout: Direct leadership of a creative team with scalable testing.

Job Description

Responsibilities

  • Plan, execute, and optimize paid ad campaigns across Meta, TikTok, Google, and emerging channels
  • Lead and manage our creative team (designer + video editor), briefing concepts, reviewing output, and maintaining a rapid testing cadence
  • Own key growth metrics: CAC, LTV, payback period, and ROAS — and build dashboards and reporting to track them
  • Develop and iterate on a creative strategy based on performance data, identifying winning angles and scaling them
  • Manage the paid media budget and allocate spend efficiently across channels
  • Partner closely with product and leadership to align acquisition efforts with retention and monetization goals

Requirements

  • 5–8 years of experience in performance or growth marketing, ideally at a mobile app or DTC company
  • Deep hands-on experience with Meta Ads and TikTok Ads Manager; Google UAC a plus
  • Strong understanding of mobile attribution (Adjust, AppsFlyer, or similar) and unit economics
  • Experience managing or directing a creative team, with a good eye for what makes mobile video and static ads convert
  • Comfortable working in a scrappy, fast-paced startup environment where you\'ll both set strategy and execute

Preferred

  • Experience in the health, fitness, or wellness space
  • Familiarity with App Store Optimization (ASO) or influencer/UGC partnerships
  • Experience with A/B testing frameworks and creative iteration at scale
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STNDRD

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Founded in 2024
13 employees (7 in marketing)

Traffic Signals

Monthly Visitors
49.8K
Traffic Source Mix
Search
22.5%
Direct
25.2%
Referral
7.3%
Social
43.6%
Paid
1.1%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
5 (38% of company)