Responsibilities

• Paid & Performance Marketing Own strategy and execution across search, paid social, and newsletter sponsorships. Manage meaningful budgets against LTV:CAC and payback targets, and partner with engineering to build clean attribution and a measurement-first culture.
• Organic Growth & SEO Own SEO and content distribution to drive sustainable organic acquisition, building a content engine that makes the company a go-to resource for its target audience.
• Lifecycle & Retention Build and optimize lifecycle marketing to convert, onboard, and retain users, with segmentation tailored to the target personas.
• Product-Led Growth Experiment with PLG motions — trials, freemium, in-product referral loops — in close collaboration with product.
• Team & Leadership Lead a small team of growth marketers and creative specialists producing content that reads as useful, not promotional.

Requirements

• 6+ years in performance marketing, having scaled a B2B or prosumer SaaS product from $0 to $10M+ ARR
• Experience managing high-performing marketing teams or agencies
• A generalist who owns paid, organic, and lifecycle, and knows how to prioritize by stage
• Strong with SQL and data visualization — you build your own reporting
• Comfortable using AI/LLM tools to optimize copy, analyze data, and automate workflows
• Willing to be on-site in the Bay Area full-time

Benefits

• Competitive Silicon Valley–standard salary, significant equity, and strong benefits.