Responsibilities

• Own Arketa's marketing strategy end to end, from positioning and brand through paid acquisition, lifecycle, and partnerships
• Lead, develop, and grow a team of four across performance marketing, product marketing, lifecycle, social and community, partnerships and events, plus a roster of fractional creative and channel specialists
• Leverage AI to scale the marketing function's output and efficiency before scaling headcount, building a team that punches well above its weight through smart tooling and automation
• Tie every marketing motion back to pipeline and revenue, partnering closely with Sales and RevOps to drive quality demos and accelerate close rates
• Manage and allocate the marketing budget with confidence, balancing smart, bullish spend in high-conviction channels with disciplined cuts where ROI is unclear
• Own the marketing forecasting model and report progress against pipeline, ARR, and efficiency metrics to the CEO and broader leadership team
• Partner with the CEO and leadership team on Arketa's expansion from SMB into mid-market
• Build the playbook, hiring plan, and team structure that scales Arketa through our next phase of growth

Requirements

• 7-10+ years of experience in marketing, with at least 2 years managing people directly
• Experience in B2B marketing
• Performance and growth marketing roots, with deep fluency across paid search, paid social, inbound
• Demonstrated success building tight Sales and SDR partnerships that convert marketing activity into qualified pipeline and closed revenue
• A track record of leading marketing through 3x growth scale ( or you were the first or second marketing leader at a comparable stage company)
• Experience managing teams of 2 to 6 people for at least two years
• Strong analytical instincts and the ability to own a marketing model that ties spend directly to revenue outcomes
• Comfort operating in ambiguity, prioritizing ruthlessly, and making confident calls on where to lean in and where to pull back
• Hands on experience with AI implementation
• Genuine passion for wellness, fitness, or studio operations

Benefits

• Competitive Salary and Stock Options
• Unlimited PTO: our policy is designed to give you the flexibility to rest, recharge, and take care of personal needs while staying aligned with your team and responsibilities
• Medical, dental, and vision health insurance
• Fitness Class Reimbursement: we're committed to supporting both employee wellness and our industry relationships. As an Arketa employee, we see movement as opportunity.
• Parental Leave Policy