Responsibilities

• Write ad copy, video scripts, hooks, and CTAs across all paid channels
• Write scripts for the CEO’s video content (he films, you make it perform)
• Build and optimize campaign structures on Facebook, Instagram, Google, and YouTube
• Direct our graphics team and video editor with clear, specific creative briefs
• Design funnel-based ad sequences: awareness content for cold audiences, proof and credibility for warm, direct CTA for hot
• Launch campaigns for new features, promotions, webinars, and product updates
• Write and refine email announcements and landing page messaging
• Analyze ad performance weekly and turn insights into new creative angles and campaign tests
• Build and optimize the full lifecycle funnel: drip sequences, segmentation, CRM automations, nurture frameworks
• Design multi-step campaigns and evergreen webinar funnels

Requirements

• Hands-on paid media experience on Facebook, Instagram, Google, and YouTube. You have personally built campaigns, set up audiences, managed budgets, and optimized in-platform. Not reviewed reports someone else made.
• Elite copywriting skills. You can write a Facebook ad hook that stops the scroll, a YouTube script that holds attention, and an email subject line that gets opened. Show us the work.
• Creative direction ability. You can brief a designer or editor with enough specificity that the output matches your vision without three rounds of revisions.
• Funnel-based campaign thinking. You understand how to sequence ads by audience temperature and can describe your approach to cold/warm/hot without being prompted.
• SaaS experience. You understand MRR, churn, CAC, LTV, and the metrics that matter for a subscription business.
• Analytical rigor. You know how to read platform data, run meaningful A/B tests, and turn performance data into creative and strategic decisions.

Preferred

• Experience in real estate technology or proptech
• Background building CEO or founder personal brands on social
• Lifecycle marketing and automation experience (drip campaigns, segmentation, CRM workflows)
• Experience scaling a marketing function from scrappy to systematic
• Video-first creative experience (scripting, hook testing, format iteration)