Responsibilities

• Lead Growth Strategy & Execution
• Own and manage growth campaigns (paid social, search, lifecycle/CRM, content-led growth)
• Develop acquisition and retention strategies tied to business KPIs (CAC, LTV, payback, ROAS)
• Build testing roadmaps and manage data-driven optimization
• Continuously assess, pilot, and operationalize emerging AI marketing tools across creative, media buying, lifecycle, and analytics—turning experiments into client wins and internal playbooks
• Client Ownership & Growth Partnering
• Serve as day-to-day client lead: diagnosing growth challenges, presenting strategies, aligning on execution
• Translate performance data into actionable insights and business recommendations
• Build trusted, long-term relationships with founders and marketing leaders
• Team Development & Agency Building

Requirements

• Experienced: 5–7+ years in growth marketing, ideally in DTC, health/wellness, or consumer brands. Agency or startup experience a plus.
• Hands-On Operator: You set the strategy and roll up your sleeves to execute.
• Analytical & Creative: Comfortable with performance data, equally strong in crafting creative hypotheses and messaging.
• AI-Fluent & Curious: You actively test new AI tools, have a point of view on where they accelerate growth (and where they don\'t), and bring that learning back to the team.
• Leader in the Making: Natural ability to inspire and guide others, with a clear appetite to step into management.
• Entrepreneurial: Resourceful and comfortable building systems in fast-moving environments.