Responsibilities

• Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes.
• Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
• Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
• Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.
• Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline.
• Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results.
• Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right.

Requirements

• 12+ years of marketing experience, with at least 6 years in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience
• Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others
• Strong B2B foundation paired with B2C instincts—you know how to reach and activate end users, not just economic buyers
• Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators
• Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays
• A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline without eroding identity
• Comfort building internal tools and workflows with AI. You see AI as a force multiplier for your team and actively find ways to use it to drive speed, quality, and efficiency
• Fluency working with a strong creative function—you brief well, give useful feedback, and treat creative as a strategic partner
• Low ego, high standards—direct, collaborative, and focused on outcomes over credit

Preferred

• Background building content and social programs that punch above their weight—turning a small team into a meaningful distribution channel

Benefits

• Generous Time Off: 14 paid holidays, flexible PTO for salaried employees, and accrued time off for hourly employees
• Comprehensive Health Plans: Medical, Dental, and Vision coverage for all full-time employees and their families.
• Generous HSA Contribution: If you choose a High Deductible Health Plan, Abridge makes monthly contributions to your HSA.
• Paid Parental Leave: Generous paid parental leave for all full-time employees.
• Family Forming Benefits: Resources and financial support to help you build your family.
• 401(k) Matching: Contribution matching to help invest in your future.
• Personal Device Allowance: Tax free funds for personal device usage.
• Pre-tax Benefits: Access to Flexible Spending Accounts (FSA) and Commuter Benefits.
• Lifestyle Wallet: Monthly contributions for fitness, professional development, coworking, and more.
• Mental Health Support: Dedicated access to therapy and coaching to help you reach your goals.
• Sabbatical Leave: Paid Sabbatical Leave after 5 years of employment.
• Compensation and Equity: Competitive compensation and equity grants for full time employees.
• ... and much more!