Responsibilities

• You'd lead a small team, set the strategy, and do a lot of the work yourself.
• There is no agency on retainer. There's no big department waiting for a leader.
• You'd own the growth model end to end. What levers move activation, what loops drive referral, how we convert free schools to paid, how we think about the parent audience, how we instrument and improve each stage of the funnel.
• You'd look at the whole picture and decide where to focus.
• You'd execute most of it yourself. Lifecycle email, in-app campaigns, referral mechanics, activation flows, landing pages, launch experiments. You'd write, build, ship, and measure.
• You'd manage and develop the people on your team, but the strategic and cross-functional growth work is yours to do.
• You'd work like a product person. Our best growth levers are baked into the product itself — school-to-home sharing, in-app events, activation flows, the moment a teacher sees a student's face light up and tells another teacher.
• You'd work closely with our product team to identify and build these loops. You've shipped things in-product, not just around it.

Requirements

• 5+ years in growth or product marketing, with at least 2 in a senior or lead role at a company under 50 people
• You've been the first or second growth hire at a small company - and built things from scratch rather than inheriting a system
• You've owned activation rate, free-to-paid conversion, or a specific retention metric as your primary KPI — not as a secondary outcome of a campaign you ran
• You can describe a funnel you've instrumented from scratch — what you measured, what broke, and what you changed
• You have in depth experience managing PLG initiativesyourself: referral mechanics, activation flows, lifecycle email, in-app campaigns. Not managed vendors who did it- you actually built it
• You've marketed to an institutional B2B audience (schools, government, nonprofits, healthcare) and understand that procurement isn't an impulse purchase
• You're data literate: you can pull metrics, build a funnel view, instrument an experiment, and make decisions without a dedicated analyst
• You can operate growth tools end-to-end — build an email, add instrumentation, read data, and iterate without waiting for help
• You think about growth as a system, not a collection of channels
• You're comfortable with ambiguity and can self-direct without much structure

Preferred

• You have edtech experience, ideally K-12 or a platform with a teacher/parent dual audience
• You've grown a school-to-home or B2B2C channel where the end user and the budget holder are different people
• You've shipped a referral or word-of-mouth program with measurable lift

Benefits

• 100% covered Health, Vision, Dental, and Life Insurance
• Gym membership stipend