Responsibilities

• Own the full acquisition funnel, from initial awareness and signup to the first agent deployment and sustained active trading volume.
• Build and execute growth strategies across organic and paid channels, including X, YouTube, Reddit, Coinbase network, Google, and emerging social platforms, with a specific focus on onchain and AI product conversion.
• Develop content strategies centered around open-source skills, live leaderboards, and arena results, converting real-time trading data into scalable growth engines.
• Identify and activate high-value onchain user segments, including perpetual traders, algorithmic/quantitative traders, DeFi power users, and AI agent developers.
• Work closely with product and engineering teams to optimize onboarding, retention, and activation flows.
• Foster community and developer relations within the strategy ecosystem via GitHub, Discord, Telegram, and strategic partner integrations.
• Manage CAC/LTV economics by channel; analyze the cost to acquire agent deployers against their lifetime volume and revenue contribution.
• Track and iterate on growth metrics weekly, ensuring every dollar of spend is defensible through data regarding activation rates and retention curves.
• Onchain Native: Deep understanding of wallet-based acquisition, onchain user behavior, and the mechanisms required to convert high-value DeFi users into active participants.
• Ecosystem Knowledge: Strong familiarity with the Hyperliquid ecosystem, including the exchange, community dynamics, and builder landscape.

Preferred

• Relevant Background (Preferred): Experience in perpetual, algorithmic, or quantitative trading; background in developer-facing growth (DevRel, open-source, or hackathons); or an existing network within the crypto-AI or DeFi communities.