Responsibilities

• Own paid acquisition performance: Manage our Google Ads and Meta Ads strategy end-to-end, either directly or through agency management, with full accountability for cost per consultation and patient volume targets
• Manage the agency relationship: Evaluate, direct, and hold accountable our current performance agency. Or make the case to bring paid media in-house…
• Solve our attribution challenges: Work with our analytics stack (Posthog, BigQuery, Pulse) to improve conversion tracking, build confidence in cross-channel attribution, and shorten the feedback loop between spend and outcomes
• Collaborate on creative strategy: Partner with our content team (in-house and external) to define what ad creative we need, test hooks and messaging, and build a faster creative iteration cycle

Requirements

• 5+ years of performance marketing experience with hands-on Google Ads and Meta Ads expertise at $100K+/month in spend
• Experience with longer sales cycles and delayed conversion attribution. You've optimized for outcomes that take weeks or months to materialize
• Track record managing multi-market or geo-targeted campaigns
• Experience managing and evaluating performance marketing agencies
• Strong analytical skills and comfort building your own reporting

Preferred

• Healthcare or DTC health experience preferred

Benefits

• Comprehensive health benefits (medical, dental, vision)
• Hybrid work, 3 days in-office 2 days remote
• 11 paid holidays, 15 personal vacation days, 10 wellness days