Responsibilities

• Own paid acquisition end-to-end at HeySunday, including strategy, channel mix, budget allocation, and the day-to-day work inside Google Ads and Meta Ads Manager
• Be in platforms daily, not just reading dashboards
• Design, run, and read a high-cadence SKU testing program. Double down on what works and kill what doesn’t
• Build and own HeySunday’s growth model and reporting layer
• Direct Mechanism’s engineering, design, and creative teams to ship landing pages, ad creative, and funnel changes faster than any in-house team could on its own
• Use AI and automation to compress cycle time by creating auto-pausing rules, LLM-generated creative variants, attribution scripts, and automated reporting
• Spend roughly 20% of your time embedded in other Mechanism portfolio companies on time-boxed growth engagements
• Codify what works into reusable playbooks, scripts, and automations that compound across the portfolio
• Provide clear, written updates on results, learnings, and blockers on Mechanism’s standard cadence

Requirements

• 6+ years in performance marketing
• Deep, current hands-on experience running Google Ads and Meta Ads at material scale
• Track record of profitable scale in DTC or e-commerce
• Hands-on experience with SKU testing, landing page optimization, and CRO
• Technical fluency - you’re building in Claude Cowork, used GA4, built living dashboards, or shipped scripts to automate parts of your workflow
• First-principles thinking and bias to action where you ship in hours and days, not weeks
• Strong written communication and instinct for tight, evidence-based reporting
• Comfort leveraging AI, automation, and modern growth tooling
• You are likely a fit if you have run meaningful budget through Google, Meta, or other paid acquisition channels
• You are likely a fit if you know how to connect campaign performance back to unit economics, contribution margin, and profitability
• You are likely a fit if you believe the best growth leaders are still operators, not just managers of operators
• You are likely a fit if you think in systems, not just campaigns
• You are likely a fit if you care deeply about unit economics and profitability
• You are likely a fit if you want exposure to a portfolio of companies without being spread thin
• You are likely a fit if you are comfortable making clear calls with imperfect information