Responsibilities

• The growth engine. Every channel that gets investors into the product — paid, organic, content, community, partnerships, outbound, referral. You decide the mix, you run the tests, you find what works.
• The numbers that matter. CAC, payback, LTV, activation, retention, viral coefficient. You set the targets, you build the dashboards, you defend the math.
• Creative customer acquisition. Direct mail that actually gets opened. Outbound that doesn’t read like outbound. Referral mechanics that compound. Content that ranks. You’re as comfortable writing the copy as reading the cohort data.
• Pricing, packaging, and monetization. Partner with the CEO and Product on the decisions that compound — free-to-paid conversion, paywall design, plan structure, what the credit economy rewards.
• In-product growth. Co-design the activation funnel, the paywalls, the referral surfaces, the onboarding. Growth and product are the same conversation at PropertyPilot.
• The next round. Your playbook is the Series A narrative. Capital-efficient, repeatable, defensible — the model that turns a beachhead into a category.
• The team. The first hire is you - Build a small, sharp growth team as the motion proves out.

Requirements

• You’ve run growth at a 0>1 or early-stage company and you’ve seen what works when no one hands you a playbook.
• You’ve built acquisition motions that scaled — and you have the CAC, payback, and retention numbers to prove it.
• You’re fluent across paid, organic, content, lifecycle, and at least one community or outbound channel. Mono-channel specialists won’t enjoy this role.
• You think in experiments, not campaigns. You ship, measure, adjust, repeat.
• You’re a creative acquisition operator first and a marketer second. You’d rather write the ad than approve it.
• You use AI tools daily — Claude, ChatGPT, Clay, whatever earns its keep — because they make you faster. You’re curious about building agents that compound your output, not afraid of them.
• You can read a funnel without a dedicated analyst. Mixpanel, Amplitude, whatever — you can instrument it and act on it.
• You’re a clear writer. The role demands it.
• Real estate, proptech, fintech, marketplace, or vertical SaaS experience helps. So does selling to operators. Neither is required.

Preferred

• Hungry
• A builder
• A player-coach
• Scrappy
• Sharp
• You Value Face Time. Being on-site 4 days a week at our office in Manasquan, NJ is a plus, not a trade-off, for you.