Head of Growth & Go-to-Market, GEO & SEO

New York City, NY (Hybrid)

$180K/yr – $200K/yrSenior Level15+ years expFull time

Posted 6 days ago

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Job Description

Responsibilities

  • New Business Leadership
  • Represent GEO & SEO capabilities in agency of record (AOR) pitches in partnership with Omnicom Media's Growth team
  • Develop winning GEO positioning, capabilities, and case studies to differentiate our agency in competitive pitches
  • Build and maintain executive relationships with key decision makers, leveraging C-suite presentation skills to influence new business outcomes
  • Work with internal and external partners to identify, pursue, and close GEO & SEO opportunities
  • Organic Growth
  • Identify and lead organic growth opportunities to pitch GEO and/or SEO services to existing Omnicom Media clients where these capabilities are not yet in scope
  • Develop targeted outreach strategies and value propositions tailored to client verticals and business challenges
  • Lead account expansion discussions and pitches to drive revenue growth within existing client relationships
  • Coordinate with agency teams to ensure successful service onboarding and delivery of expanded GEO/SEO capabilities

Requirements

  • 10-15+ years of relevant experience in new business development, go-to-market strategy, or commercial leadership, with a track record of success across disciplines such as agency new business, SaaS GTM, advertising sales, management consulting, or related fields
  • Proven expertise in leading new business initiatives, account expansion, and/or new product launches that resulted in significant revenue growth
  • Strong understanding of SEO, organic search, and emerging trends in AI-powered search (GEO)
  • Executive presence with demonstrated experience influencing and presenting to C-suite and senior stakeholder audiences
  • Exceptional presentation, storytelling, and persuasion skills; comfortable thriving in pitch rooms and high-stakes client conversations
  • Proven ability to develop and articulate compelling POVs, positioning, and value propositions for complex solutions
  • Strategic thinker with the ability to design go-to-market strategies, identify market opportunities, and drive organizational priorities
  • Strong communication, collaboration, and leadership skills; experience building and mentoring small, high-performing teams
  • Ad hoc travel flexibility required across the US market
  • Commensurate with experience and market rates; travel and relocation stipends not specified

Preferred

  • hands-on SEO or digital marketing experience is a plus
  • Recognized thought leadership or industry visibility in related fields is a plus
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Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996
New York, Iowa, USA
14K employees (3,943 in marketing)
60% recommend to a friend
74% CEO approval

Traffic Signals

Monthly Visitors
17.3K
Traffic Source Mix
Search
3.6%
Direct
10%
Referral
1.4%
Social
14.1%
Paid
4.2%

Headcount Trend

Current headcount: ~13.9K

Marketing Team

Marketing Team Size
3,373 (24% of company)
Median Career Experience
25 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
99

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